Author Archives: Elizabeth Eduafo - Abraham

In today’s fast evolving digital age, businesses, including Small and Medium Enterprises (SMEs), are realizing the immense potential of digital marketing. Unlike traditional marketing, which relies on mediums such as print, television, and radio, digital marketing leverages the internet to deliver targeted and measurable results. Two significant pillars of digital marketing suc as Search EngineContinue reading “Digital Marketing: SEO, SMO, and How Companies Can Thrive Beyond Traditional Marketing”

AI as a Strategy to Marketing vs. Traditional Marketing 1. Personalization and Targeting AI Marketing: AI-driven tools analyze customer behaviour, preferences, and demographics to deliver highly personalized and targeted marketing messages. This helps marketers reach specific audiences with relevant content, improving engagement and conversions. Traditional Marketing: Traditional marketing often relies on broader approaches like TV,Continue reading “AI As a Strategy to Marketing  Vrs Traditional Marketing”

Mini billboards, despite their smaller size, can have a notable impact on customer purchasing intentions, particularly when used effectively in high-traffic areas. Here are some ways they influence customer behaviour: Increased Visibility: Mini billboards, when placed strategically (e.g., at eye level in high-traffic pedestrian areas), can grab the attention of passersby, increasing brand awareness andContinue reading “How Mini Billboards Affect Customer Purchasing Intentions”

Times keep changing, and the way businesses approach their customers have changed. Traditional marketing has taken a step back. In this era, digital marketing has brought a new phase of the market industry. The digitigial marketing strategies most businesses use to interact with their customers and increase sales are; 1. Social media : This strategyContinue reading “Why is digital marketing important for businesses?”

An educative video on SEO by simplilearn. From this video, Richelle used the two main types of SEO. They are : Onpage and Offpage SEO. Under Onpage SEO, She used the meta tags, HTML source code, keywords, and schema to build her website. The Offpage SEO mentioned are the guest blogging, social media marketing,backlinks, andContinue reading

Consumer perception is the consumer’s overall opinion, thought, awareness, and feeling about a brand and its product and service offerings. In marketing collateral, there are four distinct stages of perception that occur during consumer information. They are: sensation, attention, interpretation, and retention. The Sensation Stage: Sensation occurs when a person’s senses are exposed to theContinue reading “Consumer Perception In Marketing.”

From 4Ps to 7Ps: The Marketing mix was traditionally limited to the 4Ps namely the Product, Price, Place and Promotion. The 7Ps model, on the other hand, is a combination of the 4Ps with 3 additional parts, which refer to People, Process and Physical evidence. It is one of the top 3 classic marketing modelsContinue reading “The 7Ps of Marketing Mix”