An educative video on SEO by simplilearn.

From this video, Richelle used the two main types of SEO. They are : Onpage and Offpage SEO. Under Onpage SEO, She used the meta tags, HTML source code, keywords, and schema to build her website.

The Offpage SEO mentioned are the guest blogging, social media marketing,backlinks, and brand mentions.

The SEO tools used to grow her website are the Google ads and Bing.

There are many SEO tools you can use to grow your Webste. They are Semrush, Ahrefs, Google Analytics, Google Ads, Moz,etc.