From 4Ps to 7Ps:
The Marketing mix was traditionally limited to the 4Ps namely the Product, Price, Place and Promotion.
The 7Ps model, on the other hand, is a combination of the 4Ps with 3 additional parts, which refer to People, Process and Physical evidence. It is one of the top 3 classic marketing models according to a poll on Smart Insights.
These key elements promote a brand’s unique value to stand out from their competitors.
#product #place #price #promotion
#people #process #Physicalevidence #advertisement #brand #packaging #market #publicity #distribution #discounts #service
Diagram by the smart Insights
Marketing Insight. 